Purina PetCharts
The best pet stuff online
Purina knew they couldn’t produce enough content to keep up with the constant demand for pet-related photos, videos, and articles. Concurrently, they noticed that there was plenty of this content already posted online by both amateurs and professionals; the challenge was separating out the good from the mundane. So they created PetCharts -- a daily guide that gathers the best pet-related stuff online at a single destination. Visitors can submit their own content as well as vote for their favorites. A back-end dashboard makes it easy to collect and curate the content as well as deliver metrics for readership and popularity.
Purina PetCharts lets pet lovers share multimedia and vote for their favorites