McDonald's Shrek's Treketh To Adventure
Shrek...From the swamp to McDonald's.
With the Shrek's Treketh To Adventure microsite, kids were magically transported to the land of Far, Far Away, where they followed Shrek down paths to rescue his friends. Online, kids were challenged with educational word games, secret ciphers, and cinematic 3D game play. Each game could also be solved in the real world with an identical, physical activity. The result became a world of fun where the reward was the experience.
The most beloved green ogre helps define responsible marketing for McDonald's