Building A Brand.
One Home At A Time.

Giving back is more than just philanthropic to the Whirlpool brand. Giving back is who they are. In partnering with Habitat for Humanity, Whirlpool donates a refrigerator and range to every new Habitat home built. And once a year, through its proprietary Building Blocks program, Whirlpool leads the charge in building nine new homes on one block in a single week. This marketing campaign utilizes pioneering technology and the power of social networking to bring the powerful emotional component of the build to employees, volunteers and the world at large.

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